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Old 06-25-2013, 03:00 PM
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ShiftJockey ShiftJockey is offline
6.4L HEMI Driver

Join Date: Jan 2012
Location: Oregon
Posts: 895
Gender: Male
Vehicle: 2014 Ram 2500 CC 6.4L HEMI
Trim Level: Big Horn
Color: Black
Engine: 2014-20?? 392ci (6.4L) Hemi V8 410hp 429lb/ft
Rep Power: 0
ShiftJockey will become famous soon enough

Pure speculation. Some of these online "rags" need to come up with something to write each day and therein lies some of the problems with articles like this. Not to mention the spelling errors. ;-)

The author makes a case for product line aggregation (Plymouth went away, as with GM's Pontiac & Oldsmobile line aggregation with other lines picking up the slack because the platforms were the same) but fails to support how a diverse platform selection can be assimilated by other product lines.

Surely the Ram carried Dodge for quite some time and without Ram in the Dodge picture, it appears weak and unappealing. But two Dodge platforms need some consideration, that being the LX (Charger) and LY (Challenger) models which are unique to the CJD lines. Those two cars do have their following and do sell so CJD needs to decide how to rebrand or continue those two platforms.

Many folks who remember the Barracuda (or the 'Cuda as it was known) have an objection to resurrecting that particular name as it was a Plymouth, which we all know is a brand that no longer exists.

Not that any of that matters to Fiat...

Last edited by ShiftJockey; 06-25-2013 at 03:03 PM.
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