View Single Post
Old 06-25-2013, 03:00 PM
ShiftJockey's Avatar
ShiftJockey ShiftJockey is offline
Dodge Ram Forum Senior Member
Join Date: Jan 2012
Location: Pacific NorthWest
Posts: 340
Gender: Male
Vehicle: 2007 Ram 1500
Trim Level: SLT
Color: Gray
Engine: 2003-2008 345ci (5.7L) Hemi V8 345hp 375lb/ft
Rep Power: 0
ShiftJockey is on a distinguished road

Pure speculation. Some of these online "rags" need to come up with something to write each day and therein lies some of the problems with articles like this. Not to mention the spelling errors. ;-)

The author makes a case for product line aggregation (Plymouth went away, as with GM's Pontiac & Oldsmobile line aggregation with other lines picking up the slack because the platforms were the same) but fails to support how a diverse platform selection can be assimilated by other product lines.

Surely the Ram carried Dodge for quite some time and without Ram in the Dodge picture, it appears weak and unappealing. But two Dodge platforms need some consideration, that being the LX (Charger) and LY (Challenger) models which are unique to the CJD lines. Those two cars do have their following and do sell so CJD needs to decide how to rebrand or continue those two platforms.

Many folks who remember the Barracuda (or the 'Cuda as it was known) have an objection to resurrecting that particular name as it was a Plymouth, which we all know is a brand that no longer exists.

Not that any of that matters to Fiat...
Upgrading one part at a time.

Last edited by ShiftJockey; 06-25-2013 at 03:03 PM.
Reply With Quote