I don't think it's horrid by any stretch, however, Ford picked a horrid color combination to showcase it with the first pic.... I'm not buying into it.
Something's not right about the truck too..... Tires' sidewall are way too small, grille is very ordinary looking and that front bumper is just horrible looking and simply too small.
I don't mind the side lines, tow mirrors, the popped gaurds and the heads/fogs.
The second pic is what they should have gone with.