New GM Sierra And Silverado Trucks Off To A Rough Start With Recall And Reports Of Issues
It's NOT a good day when you have to issue a recall on a new vehicle and it is ESPECIALLY painful when it's the most important product to your company that you've ever made.
First the public announcement..
GM has announced a recall (no charge to customers) of 800+ Sierra and Silverado Trucks out of the 40k already sold that have left the gate with a faulty airbag issue.
No big deal right?
Well, if it wasn't the most important product you've made since bankruptcy and if it fails you will probably go out of business, no.
But for THESE products that are under pressure like you wouldn't believe from the leader Ford and and a charging RAM, it MATTERS. You DO NOT want this kind of stuff happening. Because truck buyers want TOUGH and INDESTRUCTIBLE more than anything. But....breakdowns leaving reviewers stranded? Not good.
Now, what we're hearing in private...
One of the first review vehicles for the media didn't end happy. A writer from Autoblog was left STRANDED at a mall parking lot and the truck had to be towed. Not a good thing.
If you like real square and boxy old school design, with the 1994 twin stacked lights look, you will like the 2014 Chevy.