I'm a GM fan as I've voiced before on these boards.
Geez, I'm having a hard time finding much that I like about that from the outside.
This was a much anticipated wait; Silverado and Sierra and it most certainly hasn't been the dream start GM predicted. Especially after the heals of another huge recall they publicised a few short months back HERE
Best to have a recall sooner than later, true. However, a malfunctioning airbag issue is most certainly not a solid start, given the severity and importance of the part in question.
I wish them a speedy recovery.