Originally Posted by RC51
Knowing the wholesale cost of the vehicle helps in determining if they gave you a discount. When I ordered mine last month (first ordered vehicle) in my 35 vehicles I have owned. I went in knowing the wholesale cost and the rebates etc. available and determined after all the stuff I wanted was factored in they will make about $1900 gross on a vehicle with all the accessories gross $66,000. Their margin in Canada on a Laramie is about $6916 with all the features I ordered. (includes $700 factory to dealer incentive).
Absolutely. Knowing the wholesale cost as well as dealer incentives such as hold backs helps in negotiating the best deal.