Sucks but it's true, I have the exact same problem. Guess the chips wouldn't bother me so badly if they didn't rust so fast! I went to the dealer and bought the trim paint (the paint code for that is also on the sticker on the inside of your door) to touch it up. Not sure what to do to protect it after that, but I'm open to suggestions also as I don't want to have to re-paint the bumper just because they don't know how to pave roads here and trucks with trailers aren't smart enough to sweep it down first (and that doesn't count the chips in the windshield
*Edit* Yeah Kurtis, the 3M is starting to sound like a great idea!