This has probably been covered many times but I read a members comment somewhere as to the changing of hands to ownership of our 2009+ Ram's. It got me curious as to who owns more stock in Chrysler/Dodge over Fiat. F
iat owns 58.5 percent of Chrysler as of January 2012 according to Tulsaworld.
"Ram Trucks was established as a subsidiary of Chrysler in 2009, as a spinoff from Dodge
, using the name of the popular Dodge Ram
line of pickups that is now sold under the Ram banner.
According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.
The Ram brand was created following Chrysler's alliance
, and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year. There is also a possibility of adopting Fiat's Iveco Daily
commercial van to fill the gap of the Sprinter
which Mercedes ended the production of in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".
Executives at Chrysler have stated their intention to compete in the semi-trailer truck
category with Ram, a possibility that is aided by Fiat's ownership of Iveco
and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned
as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."
The Ram brand logo features the head of a ram
, formerly the logo used by Dodge."