After spending a fair bit of time on the KORE web site, it is obvious their major product line is not all out racing equipment but rather enhanced street equipment born from their experience in off road racing. So many of their suspension systems are touted as "For the ultimate in street comfort and off road capability" or similar wording. Many of these suspension kits are well over the $3000 mark.
They also have many products to compliment their suspension products which include body panels, bumpers and even auxiliary LED lighting. There is too much non-race oriented product being offered on their web site for me to believe they are doing this only to be nice to the truck owning street queen populaces.
KORE makes their money selling suspension enhancement systems to the masses so they can afford to play in the desert. They use their winning as marketing to sell their product. Being consulted by Dodge and having an active role in the design of the Ram Runner has likely not hurt their bottom line either. Here is a link to a great article in a 2010 Mopar Magazine that discusses the birth of the Ram Runner and KORE's involvement.
The growth of their company fueled by their reputation in the industry and affiliation with the Ram Runner has undoubtedly put them in a position where they are very busy. If you are busy and finding it a challenge keeping up with the orders, then you don't need to offer special deals to enhance your sales.