Originally Posted by JAM-UP
can you give me the game plan to get the best deal?
I just began shopping for a 1500 ...
want crew cab 4x4 and have a list of options I'd like.
It hasn't been easy to figure out dealer cost though.
So, How do I break it down to where I can get the absolute best deal and
just go by dealer to pick up the truck?
Using Edmunds.com and other sites will let you build your truck with the options you want and compare MSRP to Invoice. Chances are the truck you find on the lot will be slightly different than the one you build on the internet, so it may vary a little.
Most dealers I've dealt with will happily show you their invoice. Some even have their hold back amounts on the screen (or printouts). Even if the dealer sells at invoice, he makes money from holdback.
For Ram trucks, hold back = MSRP - Destination = Adjusted MSRP x 3%
On a $50,000 truck, hold back is around $1465.
Additionally dealers get a "kick back" for quantity sales. You won't find this information very easily, as I understand each dealer is in different tiers for their sales volumes. This is money the manufacturer gives to the dealer for selling X quantity.
So theoretically, even if you bought for invoice, got $1,465 hold back and ALL manufacturers cash/rebates, the dealer could still make money on their sales volume kick back.
Many times dealers are willing to actually lose money on a sale if they think they can realistically hit the "next tier" of quantity kickback money. This is why many dealers are more aggressive towards the end of the month, when their sales cycles ends.
Generally speaking, if you didn't walk out and/or the salesman and his manager aren't sweating bullets -- you left too much money on the table.