Big Changes at Chrysler
October 5th, 2009 by Bill Cawthon
has announced the creation of Ram as a brand in its own right and named Fred Diaz as its president and CEO. Designer Ralph Gilles will become the CEO of Dodge
cars while retaining his position as the head of Chrysler design.
Mike Accavitti, who was in charge of Dodge
, has left the company to “pursue other interests,” as the saying goes in a shakeup. Accavitti has been with Chrysler for more than 20 years, starting as a manufacturing engineer in the Chrysler-Maserati joint venture that produced the Chrysler TC. Subsequently, he worked in various manufacturing positions, rising to become Chrysler LLC’s director of brand marketing.
Olivier Francois, currently CEO of Fiat
S.p.A.’s Lancia brand, is replacing Peter Fong as CEO of the Chrysler Brand. Francois will also continue to head up Lancia. Chrysler says Fong, a former Navy pilot who had worked with Ford’s sales and marketing until joining the former Chrysler LLC last year, “resigned for personal reasons.”
Michael Manley continues as CEO of Jeep
In a statement, Sergio Marchionne, CEO of both Fiat
and Chrysler, said, “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge