Very difficult to see that photo (screen grab?), however, if you look to the far left of the URL I do see what looks comparable to the "shield" that should be there. Have you tried clicking on that "shield" to get a pop-up to ask if it should disable blocking?
I have not yet upgraded to version 31.0, still at 28.0.
I also noticed the URL you posted you go to is not correct, here is the correct url:
Notice it is a secure site.