Originally Posted by huntergreen
not quite. trucks started becoming more car like long before 2007. trucks started becoming popular in the early eighties. that is when the demographics started to change. they became a family vehicle withe the addition of the rear seat. at this point, the public wanted a truck image with luxury thrown in.
Point of clarification:
You're correct in that Trucks started to get more popular -- For instance, look at the evolution of sport trucks. GMC Syclone -> Chevy 454SS -> Ford Lightning -> Ram SRT10. Each one becoming more insane. These trucks were built solely to appeal to the haul ass, not haul boats crowd.
You're also correct that trucks started to become more car like before 2007. This (in my opinion) was fueled by the SUV craze and the chassis/part sharing of these trucks with full size SUV's.
The reason, I say the 2007 Tundra was a turning point, is that it was the first truck built from the ground up to not be a traditional truck-truck, and designers started to look at how people want to use trucks, not the stereotypes of how trucks should be used.