I contacted the sales guy who sold me my truck after I learned it was a dealer add on. He said it was around $600. He said he never brings it up because of the price. He seemed a little embarrassed on the price which is understandable.
And yes, the dealer contacts Chrysler every time they add one to a system to get the unique activation code.
Magnaflow 14" Custom Install • Bilstein 5100s Front Only Set at 2.8" • Vararam Air Grabber • Cravenspeed Stubby Antenna • Dee Zee Tailgate Assist • Billet Technology "The Punisher" Shift Knob • Debadged doors and tailgate • The Punisher Grille and Tailgate Badges • Exterior Chrome Delete • 20" XD Series 795 Hoss • LT305/55R20 Nitto Trail Grappler M/T • Cabin Air Filter • BAKFlip Roll-X Tonneau Cover