On sale at BestBuy right now for $139...
Pebble will be releasing v2.0 of their firmware for the watch soon. (You can load it now, but it's still a work in progress.)
Pebble is also going to be starting an App store for their watch too. Right now decent apps can be hard to find... A lot of crap out there.
Here are a couple others that I switch to often... I'm a geek. LOL