IMO its all in the prep. Mine are doing great in Mn. -40 some days. and my truck has a unlimited pass for sa car washes so it gets done often ..
I think to get them to stick very well you need them very clean, wiped with grease and wax remover, no spray on the lug nut centers. sprayed off the car in a warm climate.
Given I think the stuff might peel if I go thrashing threw some hard packed snow banks where the wheels are subject to ice snow digging on the wheels.