Here is a great product for people who want longevity and extremely high gloss. Meguiar's does make a few lower gloss products as well. This really makes the tires shiny and lasts forever (almost). I apply with an old wax pad and let it sit and apply again. If you want a little less shine only apply once. The only downside is it will SLING! I found this out the hard way so now all I do is let it sit overnight. The smell is what first attracted me to it. It has a great grape scent.
By the way the application we have on our car now is three weeks old. Very little of the gloss has left and it is still extremely dark black.