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  #1  
Old 09-21-2009, 10:53 PM
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Chrysler working on fourth brand?

September 20th, 2009 by DaveAdmin
Chrysler is set to launch a fourth brand, according to the Toledo Blade. The plan has already been launched to dealers and some customers, according to the article; but it won’t be Plymouth. Instead, it appears that Chrysler will change its branding so that Dodge, rather than being reserved for trucks (as proposed at times), will be reserved for non-trucks. The new brand will be Ram, used for trucks only, not unlike GMC. This would allow the Dodge brand to be associated more with Fiat-based vehicles with high gas mileage
An e-mail was sent to customers with four logos at the top, according to the article – Dodge, Ram, Chrysler, and Jeep. Dodge would, presumably, fill the slot once covered by Plymouth.
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Old 09-22-2009, 05:12 AM
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Interesting...
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Old 09-22-2009, 05:22 AM
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Interesting...
Very interesting. I'll go for the RAM being its own brand, they got my vote!

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Old 09-22-2009, 08:03 AM
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Question being though, how would that affect owners of current vehicles listed as Dodge Rams?

Normally a split wouldn't be too big a deal, but the primary name in the vehicle is being removed, and assigned to another line.

Would that affect owners of previous vehicles at all, in regards to titling/insurance/etc?
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Old 09-22-2009, 09:58 AM
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Originally Posted by SilverFire View Post
Question being though, how would that affect owners of current vehicles listed as Dodge Rams?

Normally a split wouldn't be too big a deal, but the primary name in the vehicle is being removed, and assigned to another line.

Would that affect owners of previous vehicles at all, in regards to titling/insurance/etc?

It should not affect anything, they are still Chryslers, just like when Dodge & Plymouth both had the Neon. To be honest, I think this is a tactical move since Daimler screwed Chrysler and pulled all the Sprinter models. This gives Fiat a chance to compete with Freightliner and Mercedes with their version of the Sprinter. Also, did you know that Dodge knocked GM out of the box for their medium duty trucks. They decided to quit producing them, the 4500 & 5500 Topkick and Bison are no longer.
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Old 09-22-2009, 03:16 PM
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Pretty interesting read!
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Old 09-23-2009, 09:15 AM
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In effect, this has been done before by Chrysler. Remember the AMC Eagle? When Chrysler bought AMC, they took that name and created the Eagle line of automobiles (Eagle Premier, Vision, Talon, and Summit), and the AMC Eagle became the Eagle Wagon through the end of the model run 1988.
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