Chrysler Canada Reports Highest July Sales since 1997
- Eighth consecutive month of year-over-year growth
- Calendar year to date (CYTD) sales up 37 per cent
- All-time sales record for Ram Pickup, Dodge Grand Caravan, Dodge Journey
- Best July sales ever for Jeep® Wrangler
August 4, 2010 , Windsor, Ontario
Chrysler Canada today announced total sales of 22,319 for the month of July, an increase of 40 per cent compared with July 2009 (July 2009: 15,958). This figure represents the best results for the month of July since 1997. Two of the top three selling nameplates in the country are Chrysler Canada vehicles - the Dodge Grand Caravan (#2) and the Ram Pickup (#3).
"These numbers really speak for themselves," said Reid Bigland, President and CEO – Chrysler Canada. "In June our sales were up in excess of 100 per cent and now this is our best July in over a decade. When you couple these sales numbers with Corporate operating profits in the first and second quarters of this year, I don't think there is any doubt that our restructuring efforts last year and alliance with Fiat are paying early dividends."
“During July, we smashed many of our previous sales records,” said Dave Buckingham, Vice President of Sales – Chrysler Canada. “While fleet sales continue to be solid, our real strength has been in incredibly robust retail sales at our dealerships."
The Ram pickup beat its own all-time sales record, set in April of this year, with sales of 6,436, an increase of 166 per cent over July 2009 sales of 2,421. With calendar year to date sales through July of 31,746, the Ram is up a significant 24 per cent over the vehicle’s previous 2007 record for the same time period.
Dodge Grand Caravan also beat its previous all-time record on sales of 6,083, climbing 102 per cent compared with July 2009. Calendar year to date, the company has sold more Dodge Grand Caravan vehicles in this time period than its previous record set eight years ago.
Sales of the Dodge Journey soared 46 per cent over July 2009, with 2,268 units sold (July 2009: 1,553). This represents yet another all-time sales record.
The legendary Jeep® Wrangler set a sales record for the month of July with 1,483 units sold, up 183 per cent versus July 2009.
August Incentive Program
In July Canadians showed their interest in the company's great products and endorsed Chrysler Canada's value-priced incentive offers by purchasing more new Ram Truck, Dodge Grand Caravan and Dodge Journey vehicles than during any other month on record.
With retail sales up over 50 per cent versus last year, Chrysler Canada is pleased to announce the extension of all retail incentive offers through the end of August. With great offers like this being continued for one final month, Canadians are encouraged to visit their local Chrysler Jeep Dodge Ram dealership to see Chrysler Canada's full lineup of award-winning and segment-leading vehicles, including the all-new 2010 Motor Trend Truck of the Year - Ram Heavy Duty; the most awarded Ram ever - Ram 1500; the No. 1 selling minivan - Dodge Grand Caravan; the No. 1 selling crossover - Dodge Journey; and the most fuel-efficient and affordable 4x4 in Canada - Jeep Patriot.
More info: http://www.media.chrysler.com/newsre...o?id=9854&mid=