I just bought a new truck last month. Did a month's of research before, narrowing it down to F150 or Ram 1500, quad cab.
I could not get the color & option combos that I wanted in a Ford, everything seemed to tied into "packages"
; with the Dodge, I could pick the options I wanted.
Also in comparable vehicles, the Ford was much more expensive.
I have driven nothing but Ford pickups both at work and personally owned all my life ( I'm 74).
I bought a Ram 1500 Laramie 2wd Hemi because I liked the looks better and the price was much lower for the options I wanted.
I have had it a month, and I'm in love with this truck!