So RIPP had 8 well placed Supercharged Jeeps in the 2011 SEMA show... We also had our freshly built 2010 RAM - A program we are very excited about...Many industry insiders were too.. So much that we landed editorial right out of the show with Off Road Magazine...
The plan was to meet early Saturday morning for a mid morning shoot, Jarrod Jones the editor and photographer need to head back to LA and we have a 2pm flight (snicker) - We tagged along with Pure Performance Suspension, who brand new long travel is installed in our shop rig. We head about 8 miles from the strip and pull into the beautiful rolling sand dunes...
At first glance - the dunes are very inviting, we mean like "hey come and play" inviting. So we roll through and find some spots to take cool pics... About 45mins in we roll into the soft stuff.. and The Ford Superduty sinks in the soft (really soft sand) - We use the dodge to pull it back down the hill
After we pull the Ford out we shoot back down the hill and deeper into the dunes - (The tall beautiful rolling, very inviting hills) .... The plan was to get some action shots. Pure Performance set the tone... With this stunt - but don't let the pic fool you, the photographer wasn't ready because this truck did a face plant and stood right on its nose... Given how close he was he just side stepped it (we saw the whole thing).
From our vantage point and in our opinion the problem was not enough speed... so when it was our turn to give it a "bump" over, we went faster... Since we had the blower and the power to get up and over fairly easy - Why not... ???
So UP and OVER -
Turns out more speed wasn't the answer... and the SAND on the other side of the dune wasn't so soft - NOT soft at all, in fact - it was hard REALLY hard - especially at a 45* angle...
So we land and "Holy $hit it for a second - jump out the truck to a very surprised bunch of "friends" laughing their a$$' off - Of course we join them because, that was awesome - and we can't catch our breath from the laughter.
The bad news:
The N-FAB Bumper totally saved the entire front end of this truck - there is no frame damage and it barely pulled left as it drove back to the hotel. The Pure Performance Suspension did not suffer one fractured piece or even a scratch (that's tough stuff)... The wheel alignment washer moved out of place... Our brackets and blower remain in-tacked, even though it was our working prototype (good to know
The damage is mostly cosmetic - and as the driver, it was worth the experience - So me and the inviting dunes of NV have another round due, maybe next year
Ohh and I missed my flight - but got bumped to first class on the next one...
Sorry for the length