SRTs engineers' answer is that this way, it gives a chance for the previous models to catch up in terms of performance and reliability. They also gave a couple more excuses that contradicted themselves.
You gotta admit, dodge/chrysler was in last place between the big 3 when it comes to performance and realiability. Its slowly catching up, but they need a chance to sell their vehicles to the point where people wont mod/tune them, and reduce the car's/truck's lifetime. Some people think they can add tons of power to their cars, and they can handle it perfectly with the correct tune. That is completely false. Theres only 1 correct tune (which can be better modded depending on vehicles application and usage) and A/F ratio and everything else only gets close to it. Just cus youre running a perfect 14.1 doesnt mean the rest of the drivetrain can handle the power. Who knows, maybe SRT, is preventing other problems, by making it difficult to hack the pcm. I doubt thats the case, but we dont know until it actually happens. Maybe theyre focusing a little more on reliability over performance in this case. Again, who knows.
Maybe dodge is also looking at the demand of getting their PCM unlocked, and once the demand is high enough, they might sell custom performance tunes from the dealer; this wouldnt void warranties either. Similar to what Ford does with their Boss 302. I think they have 2 tunes available right off the bat for the Boss.
And for those who think a video gamer can do this, is just showing ignorance. If that was true, then whats stopping them? Theyd be making tons more money, by making chryslers PCMs than hacking a video game. Its not like professional tuners are just sitting there waiting for someone to tell them the answers... you guys need to think outside the box, theres a lot more demand already from the challenger and SRT folk, i think RAMs will only have to follow along with whatever happens to Mopar's performance vehicles first :3-smash: