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Discussion Starter · #1 ·
Im looking at ordering a new Ram Rebel in the next couple weeks. I put together a build on Ramtrucks website, and sent it to a couple of different dealers. I told them both basically the same thing. This is what Ive decided to order, and I have no preference on who takes the order. Im going with the best deal I can get.

This is the build I put together for the dealer;


This is what I want, minus the night addition. For whatever reason, you cant add the technology group without adding the night addition on the Ramtrucks website. The dealers know this. I should also add that I can get the Chrysler's affiliate rewards preferred price through work, which is supposed to be 1% under invoice, minus whatever incentives are available when the truck comes in.

So the dealers came back with an MSRP of $73,230. The MSRP is a little higher than what the Ramtrucks site shows due to an increase on the base price that the web site hasn't updated. The preferred price through the affiliate rewards program would be $67,862. Both dealers know im shopping around and intend on going through whoever gives me the best price because im willing to wait.
Dealer A gives me a price of $66,999.
Dealer B gives me a price of $66,865.
These prices are both pre-incentive.
Dealer A knows he's over dealer B but I didn't share how much. He wants me to give him a number. This is where im at. I have no idea what their profit margin is on this or how low I can push it. They need to make money obviously, Im just not sure how much is on the table yet. Ive never purchased new. This is my first new car. The Ram im driving now, I bought through dealer A 10 years ago, it was a couple of years old. I overpaid for it, and I almost walked on the deal when they wouldn't come down. I was having car problems at the time and had to buy something. The trucks been good to me over the years, but I know I could have done better. I dont want to repeat that. Any insight you can offer would be appriciated.
 

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Why does everyone think they should be able to purchase a vehicle for just a few dollars over dealer cost? There is a lot of overhead running a dealer, they have lots of employees they have to pay, benefits for those employees, the dealers share of the federal taxes they are responsible for and this is just paying the employees. Now they have to pay taxes on the land every year, they likely have a mortgage on the buildings that they have to pay each month. Maintenance on the equipment and buildings. How about the floor plan that they have to pay interest on each month for the vehicles they have on their lot. Utilities have to be paid, water, electric and phone. How about advertising costs to the dealer.

You claim you overpaid for you current truck, you only over paid if you paid more the MSRP. You can pretty much get a discount off of MSRP from any dealer.

Don't believe 99% of the claims people make in forums on the internet about the super low price they got. The best deal you are going to get is on a truck that has been on the dealers floor plan for many months, they have to pay interest on that truck every month, I happened to have purchased a 2019 Ram 1500 Classic Ecodiesel this past august the truck had been on the dealers lot for 10 months and it was a left over, they were eager to move it to get off of their floor plan as it was costing them money every month it sat on the lot. The MSRP was $50,265 for this truck, I got it out the door with extended warranty for a little over $27,000 dollars tax, tag and title. I could have bought a 2020 with a Hemi but they could not get any where near the price they were willing to sell me the 2019 for and the Hemi was not as well equipped as this 2019 was.

Here I am 15,000 miles later and that 2019 has so far been a great truck.
 

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Discussion Starter · #3 ·
Well, I guess it's called being a smart consumer. Why pay more if you don't have to? Whats my return on the hundreds, or potentially thousands of extra dollars I spend for the same truck? What products or services am I receiving for all that extra money? Do you routinely pay more on taxes than you owe? What if Uncle Sam never told you how much to pay and just expected you to guess? I'm not exactly in the habit of flushing cash down the toilet. In this day and age of wages not keeping up with inflation and needing 2 incomes just to get by, I don't know how anyone can afford to be that careless with money. I expect the dealer to make money. I stated as much in my post, if you bothered to read it. I just don't believe it should be obscene amounts of it on a deal he has practically no effort into. I also expect the dealer to say no, if he won't make money. After all, why wouldn't he. He's not selling me on anything, he has zero effort into the deal other than negotiating a price and putting in an order. The way I see it, I'm walking straight up to the dealer and putting cash into his pocket just for submitting an order on my behalf. He has no overhead. I'll be picking it up as soon as it arrives. You can purchase a vehicle we'll below invoice if your willing to work for it. Invoice is by no means true dealer cost. The dealer receives hold backs, and bonuses from the manufacturer not reflected on the invoice. If I use the control number generated from Chrysler's affiliate rewards program the dealer receives reimbursement for that as well.
As far as my last truck, I did overpay for it. High end of retail is what I paid. You think your getting a deal paying less than msrp on a used truck with one previous owner and thousands of miles already on it? They have a name for people like that down at the lot, and I don't think you'll like it.
If you have no experience with this, fine. I get it. I don't need your input then. But don't lecture me about how bad the poor dealer has it, and can't make ends meet because he can't make quite as many zeros as he'd like for shuffling a little paper work around. I'm pretty sure we both know that's not the case.

136904
 

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Honestly it looks like both Dealers are willing to work with you and sell under the MSRP of the vehicle. (which neither is required to do) That being said throw them a number 6k-10k under what they first said. Anything they're willing to go under after their first offer is just more money in your pocket. :) You'll prob only end up with 2k-5k more in savings but to me that's 2-5k i can spend somewhere else. :)
 

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Ok, I'll bite, I did similar thing and ended up ordering my Rebel last night (Mar10). Put a call out to several dealers on the weekend and said give me your best price by Tuesday on my option list in billet Silver. Many tried to get me to buy off the lot with many more options and about $10k more in price, the slightly more honest said the only way to get it was to factory order. MSRP on the Canadian build site and on the dealers build sheets was $77,060+Tax (5%). Dealer invoice, which they showed me right in the order app was $66,876. I went to the lowest priced dealer to order, which was just over $65k, and saw they had etching nitrogen and mud flaps for $799, which is a huge rip, and a few other "dealer add-ons". After removing almost $2,000 grand in "fees" and negotiating the mandatory doc fee into the lowest price my out the door price was $64,338 after incentives, fees and taxes and all rebates.
 

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I believe that when i factory ordered my current 2016 Ram
I used the salesman that had sold more Rams than all the other salesmen combined.
After i told him what i wanted, i showed him the paperwork for the Friends & Family Discount & he confirmed it.
He had answers for every question that i asked & when he as unsure, he called the FCA Headquarters & talked to a specialist on Rams.
He only once got up from his office chair to use the bathroom & get us some coffee, there was no running to the Sales Manager's Office, like all the other salesmen always do.

The walk out the door price, not counting the DMV fees & the Extended Warranty that i bought, i believe that i got about $7,500 off the normal price.
I paid Cash & that may have lowered the price a bit.

My truck was off loaded from the semi truck at 6 AM, it was in the Prep Area at 8 AM, i finished the paperwork about 10 AM & drove my new truck off the dealers property.

The only people from the dealership that were involved was Shawn, he was the guy in charge of checking in the vehicles, the Prep Shop, & my salesman, Jeff Henderson, & the Finance Officer, David Flores

Prep Shop
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Discussion Starter · #7 ·
So the sales manager for Dealer A called me up at home last night around 7 pm. asking what he needed to do to make this sale. I told him I'd be all in at $66,000. He met me in the middle at $66,500 and I took it. Hes supposed to have a salesman contact me today to take a deposit so they can get the ball rolling on my order. The the preferred price that was 1% under invoice for this truck was $67,862. So this price should be close to $1,400 under invoice. It's about $6,700 under msrp. And it was $350 under Dealer B's best offer. This is not the final price though. I will still qualify for whatever rebate promotions Chryster is running at the time the truck arrives. Idk how busy they are, I'm guessing it's going to be several weeks from now. I think I did ok. The dealer is still making money, and I drive away with a brand new truck trimmed exactly how I want that no one else has ever even test driven.
 
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